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Then we’ll apply those principles to life as a home inspector, demonstrating how differentiating can set a home inspector apart from competitors.
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How to Identify Your Differentiation...and Then Promote it Effectively
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Rick Rickards, Upcoming Live Webinar, Marketing, Alabama, Delaware, Indiana, Montana, New Hampshire, New Mexico, Oregon, Virginia, West Virginia, Wisconsin
Join us for this exciting webinar on Tuesday, December 17th at 5:00 PM CT. ASHI Members, this webinar is free to you!
Why do people choose the things they choose? From toothpaste to a mate for life, we all make choices based on perceived differences and unique attributes.
So why do real estate agents and homebuyers choose you to inspect a home for them? Understanding how people perceive your difference — and then promoting that difference — is vital to your success.
In this webinar, we’ll explore how inspectors can pinpoint the special qualities that their customers appreciate most. Then we’ll discuss the best ways to communicate that information to the marketplace.
Credit
ASHI CE:1.0
Description
This webinar will begin with an exploration of the concept of differentiation, including how we use it every day to make decisions.
Having established the importance of differentiation, we’ll specify four ways for inspectors to discover and clarify their professional differentiation.
Lastly, we’ll examine some ways to leverage one’s differentiation to create better market clarity, naturally leading to more of the right kind of business.
Attendees will come away with a practical roadmap for approaching the marketplace in a way that fosters a unique brand — a brand that adds significant value to their company.